Nir attended The Stanford Graduate School of Business and Emory University. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside. Nir invests in habit-forming products that improve users’ lives. In addition to blogging at, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Technology Review dubbed Nir, The Prophet. The Globe and Mail called Indistractable, “the best business book of 2019.” Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Eyal's work engages many bioethics challenges, including health care rationing in resource-poor settings, critical health worker. He directs Rutgers's Center for Population-Level Bioethics.

Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. Nir Eyal, nicknamed The Prophet of Habit-Forming Technology, writes, consults, and teaches about the intersection of psychology, technology, and business. Nir Eyal, DPhil is the inaugural Henry Rutgers Professor of Bioethics at the School of Public Health and the Department of Philosophy at Rutgers University. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Want to understand how to get app users to come back again and again? Then Eyal is your man.” Nir Eyal Wall Street Journal Bestselling Author of 'Hooked' and 'Indistractable.' Investor, Consultant, and Public Speaker Published + Follow Timeboxing is the nearest thing we have. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business.

Nir eyal